{"id":1892,"date":"2010-04-13T10:57:34","date_gmt":"2010-04-13T10:57:34","guid":{"rendered":"http:\/\/www.pianostreet.com\/blog\/?p=1892"},"modified":"2010-04-23T21:03:40","modified_gmt":"2010-04-23T21:03:40","slug":"the-car-industry-promotes-the-idea-of-piano","status":"publish","type":"post","link":"https:\/\/www.pianostreet.com\/blog\/piano-news\/the-car-industry-promotes-the-idea-of-piano-1892\/","title":{"rendered":"The Car Industry Promotes the Idea of Piano"},"content":{"rendered":"

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Volkswagen in Stockholm, Sweden, have created a site called thefuntheory.com. The site features several videos all dedicated to the idea that happiness is the easiest way to get people to change. The three videos that are up there so far show how to make people not fail when putting litter in a bin, how to get more people to take the stairs than the escalator, and a teaser video of how to make recycling more fun. The Piano staircase resulted in a 66% increase in people taking the stairs than the escalator, and the fun noise making little bin resulted in about a 70% increase in litter in the bins!<\/p>\n","protected":false},"excerpt":{"rendered":"

Volkswagen in Stockholm, Sweden, have created a site called thefuntheory.com. The site features several videos all dedicated to the idea that happiness is the easiest way to get people to change. The three videos that are up there so far show how to make people not fail when putting litter in a bin, how to get more people to take […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1892","post","type-post","status-publish","format-standard","hentry","category-piano-news"],"yoast_head":"\nThe Car Industry Promotes the Idea of Piano - Piano Street Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pianostreet.com\/blog\/piano-news\/the-car-industry-promotes-the-idea-of-piano-1892\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Car Industry Promotes the Idea of Piano - Piano Street Magazine\" \/>\n<meta property=\"og:description\" content=\"Volkswagen in Stockholm, Sweden, have created a site called thefuntheory.com. 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