As no one else has answered yet, I will chip in. £3K sounds too little for a good new one. A good second hand one can be had for that. I would say ignore names.
The last upright I bought was a Schiedmeyer from about 1920, It had already had new strings, new hammers and very substantial new dampers fitted 5 years before, and had hardly been used since. The touch, control, power and damping were superb. In terms of power and control it was a bit over the top until it settled down. I paid about 750 pounds for it from a dealer. The dealer had paid about £350 a few days before from someone who was moving and had not advertised it yet. Delivery was another 80 or so. I saw complete junk with good names for £3000, some good quality pianos for £2000, that played almost as good as mine. Some really usable pianos for £350 to £400, and yet worse ones for £1400+. Asking price is no guide to quality. I like to forget names, see what they play like, and literally try hundreds. I also played one piano with a 1cm misaligned crack in the iron frame. Amazingly it played really well. Never quite figured that out. After I saw the crack, I was afraid to stand near it, let alone play it.
My previous piano to this upright cost £15 from Oxfam. It was really very good, but looked horrendous to most people. I sold it for £55 to a man who was buying one for his girlfriend as a surprise. He said he had been looking for ages, but all the other ones he played were terrible, but most looked gorgeous. I found a photo of it the other day and it brought back fond memories.