Seriously, it's not like anyone believes in that old fashoin notion of personal responsibilty. Why can't the government step in and tell us how to live our lives? It'd be so much easier than thinking for ourselves.
BTW studies have shown that advertising cannot increase the sale of a certain market. All it does is increase a certain brand's share of the market.
I think you give people a little to much respect Musik Man. Iv learned that 'people' as a whole are far less intelligent and responsible than the individual. I dont think that government should tell us how to behave, but if anything they should suggest a desirable exsistence. Right now, our governments are quite happy to let us all drink ourselves into oblivion - devolution of the masses mate!
Take this for example:
For a family in the UK to be financially successful, it almost always requires the fulltime employment of both parents. As a result, many 'prosperous' families are having less or no children at all. However, the dreggs of society are actively encouraged to have as many children as physically possible, via outragous subsidising, free accomodation etc.
No one is being TOLD what to do here, but they are certainly being directed. And the proof is in the puding, so to speak - my sister works and her boyfriend both worth fulltime in 'normal'jobs, yet they can only afford to rent mediocre housing. Just around the corner is a brand new estate of high quality small housing being built by the housing association to accomodate said 'dreggs'.
Why are they doing this?
Maybe because they need to up the population quickly to cover the pension crisis, who knows?
My point is that government dictates social trends just as much as they ever have. But now they do it through persuasion rather than dication. And this is how they are working the smoking thing. Suddenly it is not economically viable for us to smoke, so out comes tactics to stop us all. They did the same thing with British beef - only problem was, we didnt comply so they ended up culling all our livestock and leaving the farmer stone broke (never to sell beef again).
I guess this is acceptable if it is whats required to keep the country on an even keel. But the shadiness of it gets my goat a little. When I see people being made physically ill and unhappy so that the UK can reach an economical target, then that is not right. This happens ever single day - our entire lifestyles destroy the health of body and mind, yet we're all blissfully unaware as big Tone has convinced us its what 'we' want.
"BTW studies have shown that advertising cannot increase the sale of a certain market. All it does is increase a certain brand's share of the market."
First up, that doesnt make a massive amount of sense. How can you increase market share without uping revenue (ie from sales?). The only way that I can see this occuring is if the advertisement campaign decreased revenue for competitors.
But whether or not that statement is true or not, MARKETING is not just about advertising. I dont blame TV adverts for the increase in binge drinking. I blame the entire marketing campaign, from product placement, to glorification of the lifestyle in the media etc. For example, is it surprising that young females are the group worst effected by this? Not really when you consider that they are force fed a diet of Jordan and Kate Moss.
How about those 'reality' shows that appear on telly every spring / summer - "Club Reps in Ibiza Having it Large with a Mango Milkshake... Revisited"

Funny isnt it how suddenly every 18 - 24 year old (and many younger) no feel obliged to spend their summer 14 days in some Spanish shite hole getting slaughtered, for fear that will be missing out on all the high living they've seen on TV. I wonder who financed the production of those shows? THIS is good marketing!
Once again, sorry for the rant but this stuff really gets to me. I should probably just accept it as the way of things, but it has such dire consequences that I find it difficult.
Just to finish on, one more little nugget...
In the UK they have been voting on the smoking ban for a good while now, and it seems to have finally come into fruition. Yet, at the very same time they have extended alcohol licenses to 24 hour!
How can they go for the jugular of tobacco so fiercely, yet actively encourage (indirectly ofcourse) the phenomena of binge drinking?
Because they have clear cut agendas, that is why. Nothing to do with our health or wellbeing, everything to do figures and projections.
Sleep well...
