It's a Yamaha. You can actually see/read it in the photo, but it's not exactly blaring. I looked for years and found a few that were OK (though finding the right piano and finding the right time to buy were not *exactly* the same problem at the same time!), always I tested the bass first, and was looking for a certain sound and when I played this one, I couldn't believe I had finally found the sound I was looking for. It's pretty growling, which is what I had wanted, and aside from it having its unique characteristics with that, it's also because of its length.