....If it's the performance that matters rather than the playing, what is the point of striving for artistry? As long as you can put on a good show it doesn't matter? I guess that explains why Lang Lang gets so much exposure though. If the pianist plays something with electrifying artistry but doesn't connect to the audience, should he/she lower his artistic standards to put on more of a "show"? In terms of a live performance, I think the playing is the most important thing. Anyone who knows how to recognize good playing will be spellbound if the playing deserves it
With the following I am talking in terms of successful concerting not so much the reason why we are musicians so this might go against what we naturally feel but it is the business of performance these days.
Some people might argue that good playing (of your instrument) will create a good performance (how well the audience are entertained). However I believe that it is not so important how well you play, of course you must play well but to play at the top % of pianist is that important and really a prerequisite for successful concerting? The answer is clearly no in many cases, of course there are pianists who merely rely on their playing ability and do not know how to connect with their audience through speech and concert presentation.
You will find in the future, those pianists who connect to their audience and can entertain them as well as play a mean piano, these artists will be among the most famous and successful. No longer do we want to see mere curators of art, we want to get to know more about the secret life of music, the audiences ears and mind want to be educated and entertained and they need someone who can do it in a entertaining way. We after all live in the age of information and how we package our concerts should respect the age we live in. But then again I hear concert presentations spoken as if the performer is giving a lecture in a university, this is a bad attempt at audience connection imo although it is what most performers are like when they speak.
Too many people think that it is how you play that determines your concert life success, the reality is that only a small amount of musicians in this world rely on that and because they are so famous some tend to believe that the only way to fame and success is through the playing medium. It could really be father from the truth. You need to be able to play well of course, better than most, but you don't need to be the best that is not what separates successful performers from the rest. What you need is really more difficult than playing your instrument, you need to be a people person, you need to love your audience, you need to feel at ease with them and want to be with them and talk with them freely.
If your audience doesn't like you personally then it doesn't matter how you play that air will follow you. Some people for example that think Kissin is a stuck up or snobbish so you get so much negative comments about him. He speaks funny and awkwardly which might make people furthermore marginalize him. Lang Lang makes funny faces and over the top gestures which people take offense to and thus degrade him even though he plays so well. So the audiences perspective of the performer is really so essential and very much more so than how well you actually play.
Yoyo Ma mentioned the triangle of performance, The Audience, The Performer, The Composer. You need to connect to the audience with speech and with stage presentation, you can't just have a bare stage, no lighting effects etc. With your speech you reveal yourself as a performer personally also you bring live to the composer and also the performance of the piece itself as you may speak about parts of the piece or what it is about.
We need to complete that triangle when we give a performance. One will notice that how you play actually plays only a small role in the overall presentation, although it is what we invest the most time in crafting.