Buying piano's

[perrysilverman1]

 Hi, I go to NYU and we are trying to get a feel for the customer perspective in the piano market. Any questions you can answer will provide a tremendous amount of help, no need to reply to all of them!  Surveys are fun! have a great, stressfree day:) thanks so much!


● Have you heard of Petrof? How?
○ Yes or No
● What do you know about the Petrof brand?
● Compare Petrof to a car brand. Why are the two similar?
○ (e.g. Bentley, Mercedes, Audi, or Toyota)
● Rank the following attributes from most important to least important when purchasing a new piano: brand legacy/prestige, price, performance grade, durability, and service.
● What do you consider the best piano brand? Why?
○ Petrof, Steinway & Sons, Yamaha, Bluthner, Bosendorfer, Bechstein, Fazioli, Schimmel, Other
● For what reason would you buy a highest quality piano?
○ For a school/university, concert use, instructive use, home/causual use, decorative
● Is purchasing a piano from a brand with a long legacy important to you? Why?
○ Yes or No
● Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
○ Yes or No
● Would you consult a piano dealer when purchasing a high-investment piano?
○ Yes or No
● When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
○ Yes or No
● How would you find more information when looking to purchase a piano?
○ The internet, a Dealer, specific company, word-of-mouth
● Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
○ Yes or No
● What’s a reasonable price for a highest quality grand piano, in your opinion?
○ $10,000-$29,999; $30,000-59,999; $60,000-$99,999; $100,000-$150,000+
● How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
○ 1. Very important, 2. important, 3. somewhat important, 4. not important
● If purchasing a piano, would you be interested in a vertical or grand piano?
○ Vertical or Grand
● What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
○ Frequent Tune-ups, long-lasting warranties, consulting on preservation, quick and free delivery,
● Would you prefer for your piano to be handmade or factory-made using computerization?
○ Handmade or Factory-made
● What part of the world do you think the best pianos come from: North America, Asia, Eastern/Central Europe, or Western Europe?

[49410enrique]

● Have you heard of Petrof? How?
yes.
i have played them.
○ Yes or No
● What do you know about the Petrof brand?
good pianos.
● Compare Petrof to a car brand. Why are the two similar?
both sell an expensive product
○ (e.g. Bentley, Mercedes, Audi, or Toyota)
? all are exensive and corporate ?
● Rank the following attributes from most important to least important when purchasing a new piano:
brand legacy/prestige-who cares
, price, -important. relative to quality.
performance grade,-very important
durability, also very important
and service. -not sure, piano companies usually do not service, they might pay a warranty claim? so their history of honoring their commitment would be a small factor to consider if buying new.
● What do you consider the best piano brand? Why?
Shigeru Kawai. Superb instrument, incredible attention to detail, quality of the highest order, a dream to play. slickest action i have every laid hands on.
○ Petrof, Steinway & Sons, Yamaha, Bluthner, Bosendorfer, Bechstein, Fazioli, Schimmel, Other
i like boseys' but would still pick a shigeru over all of the above (i have not played a fazioli so i cannot comment there)
● For what reason would you buy a highest quality piano?
becuase i want one
○ For a school/university, concert use, instructive use, home/causual use, decorative
personal instrument.
● Is purchasing a piano from a brand with a long legacy important to you? Why?
○ Yes or No
yes. there should be a track record of consistent quality and recognition from artists but the most important is the instruments quality and my reaction to. i don't really care about 'prestige' etc. piano's are not investments. i don't plan to buy a piano and think, man i wonder how much it will be worth in blank......years. that's silly.  i didn't think that when i bought my toaster. i buy something becase i want/need it and plan to use it until it falls apart. then i'll get another (unless i fall apart first. then who cares)
● Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
○ Yes or No
no.  it's a global marketplace, and businesses will do what they need to do to remain competitive. if the quality relative to the pricepoint is consistently high and the labor is skilled and qc is in check. who cares.
● Would you consult a piano dealer when purchasing a high-investment piano?
○ Yes or No
pianos are not investments. piano dealers do not buy instruments for their personal use. i would  consult a technician on technical matters. and other pianists on musica/piano matters

● When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
no. i don't care.

● How would you find more information when looking to purchase a piano?
○ The internet, a Dealer, specific company, word-of-mouth
i would play the piano then consult the company for their specs, then a technician, then other pianists.
● Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
○ Yes or No
i don't care as i would not be buying multiple pianos at different price levels.
● What’s a reasonable price for a highest quality grand piano, in your opinion?
○ $10,000-$29,999; $30,000-59,999; $60,000-$99,999; $100,000-$150,000+
this question is relative to ones income/savings, it's a ratio dependent on your ability to afford it.
that said i have  played instruments in the highest price ranges i.e. 120-150,000 usd, i did not feel like they were twice to three times the amount of piano as those in the 40-50,000 range.
● How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
not very important.i.e. finishes and exotic woods, blah blah blah, i don't care. give me a black piano with a nice comfortable bench. give me a shigeru. https://www.shigerukawai.com/features/shiko_seion.html

● If purchasing a piano, would you be interested in a vertical or grand piano?
○ Vertical or Grand
grand. if it got a 2nd instrument. also a grand. they would live next to each other. if i got a third, a vertical.
● What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
○ Frequent Tune-ups, long-lasting warranties, consulting on preservation, quick and free delivery,
sure why not. but if i have great tech i trust. i will still rather pay them for service vs. free from an 'unknown' to me source. actually i might let the free one do what's offered but i would make sure my tech would be there to oversee what's going on. i would still pay him a consultation fee for the oversight.
● Would you prefer for your piano to be handmade or factory-made using computerization?
○ Handmade or Factory-made
both, whatever combinatino produces the best instrument.
● What part of the world do you think the best pianos come from: North America, Asia, Eastern/Central Europe, or Western Europe?
hmm i lean to asia only because of the shigeru. other than that,  a pretty close split with US/EU (i.e. in the US i absolutely love Charles Walter and Mason Hamlin Pianos, SS US are good but im not gaga crazy for them like walter - https://www.walterpiano.com/  and hamlin- https://masonhamlin.com/)

[starstruck5]

● Have you heard of Petrof? How?   
Yes -I went to websites, checked the stock lists -saw they had Petrof pianos -tried to find some recordings on YouTube -
○ Yes or No
● What do you know about the Petrof brand?
They are made in Chec Republic I think -in a modern European Factory , which is rare I believe● Compare Petrof to a car brand. Why are the two similar?
○ (e.g. Bentley, Mercedes, Audi, or Toyota)
The materials are of high quality, but not necessarily luxurious end of market -kind of Volkswagen Golf of Pianos● Rank the following attributes from most important to least important when purchasing a new piano: brand legacy/prestige, price, performance grade, durability, and service.
Price, because I always have a budget -brand prestige/performance/durability/ service
● What do you consider the best piano brand? Why?
Steinway -because its the best piano I have played personally -
○ Petrof, Steinway & Sons, Yamaha, Bluthner, Bosendorfer, Bechstein, Fazioli, Schimmel, Other
● For what reason would you buy a highest quality piano?
Resale value if you can ever afford or want to upgrade -also because they sound good
○ For a school/university, concert use, instructive use, home/causual use, decorative
home/casual
● Is purchasing a piano from a brand with a long legacy important to you? Why?
○ Yes or No
● Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
○ Yes or No
● Would you consult a piano dealer when purchasing a high-investment piano?
○ Yes or No
● When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
○ Yes or No
● How would you find more information when looking to purchase a piano?
○ The internet, a Dealer, specific company, word-of-mouth
● Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
○ Yes or No
● What’s a reasonable price for a highest quality grand piano, in your opinion?
○ $10,000-$29,999; $30,000-59,999; $60,000-$99,999; $100,000-$150,000+
£80,000
● How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
○ 1. Very important, 2. important, 3. somewhat important, 4. not important
● If purchasing a piano, would you be interested in a vertical or grand piano?
○ Vertical or Grand

Vertical, because I don't have room for a grand -
● What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
○ Frequent Tune-ups, long-lasting warranties, consulting on preservation, quick and free delivery,
● Would you prefer for your piano to be handmade or factory-made using computerization?
○ Handmade or Factory-made
● What part of the world do you think the best pianos come from: North America, Asia, Eastern/Central Europe, or Western Europe? 

Don't Know-

Sorry I didn't feel like responding to all the questions-
 
 
 

[richard black]

This is a fine example of how not to compile a questionnaire. It appears to have been done by someone who knows next to nothing about pianos, but it is aimed at people who know quite a lot a pianos. What kind of an outfit is Petrof retaining for its brand consultancy? Inquiring minds want to know.