I depends on the style of the music. I wouldn't recommend varying the tempo with accelerandos, ritardando, stringendos, etc in BACH. YUCH! you will destroy the music and the composer's intentions. I would vary the tempo only when indications are shown. Of course, tasteful little ornamental things can be added, so long as it is in style. In Liszt, I like to build up something- Crescendo, RINFORZANDO, I add a FERMATA!!...wait...... ... BLAM!! I play twice as fast and loud! The keys gallop and the piece rounds out nicely, still following the bravura style of Liszt, but simply with an added fermata to hold the tension a little longer.
donjuan