i don't think i'll make it to your caliber....
My caliber? yeah well... yeah its this big, really it is. it is almost as big as that really huge fish i caught. this big it was, huge!

I would be an unemployed bum i reckon without my music so it is just more of a necessity for me. If I can make a living off it, that is more fortunate than anything else i guess but there is an aspect of hard work just like in any other profession. U just need to work hard and on a right path and then you can get anywhere you want, you dont need a magical gift or anything.
how do you find concert halls? are churches more available to the average pianist like me? how much do they generally cost? do you always need tickets, or can you make out pretty well on donations at the door? where are good places to advertise a piano concert? can you just put an ad in a local paper? where would you locate it? how good do you have to be, and who determines it, when you seek to advertise at a better concert hall? what happens when you play a piano concerto? do you have to pay a portion of the 2-3 thousand dollars back to the orchestra or the hall? how much is the most you have made on a piano concerto performance? i know this sounds very personal and is probably not appropriate to my level YET, but when i am in my late fourties and early fifties i am hoping to be good enough to play a concerto every six months...to start. do you think this is feasible? would you stick with the same conductor/orchestra, or try to vary where you play? how does this affect the comraderie of the whole thing?
Finding the concert halls isnt hard. You have to take the initiative to go actually there and get information on booking fees (for the venue and ticket sales, often they will take a portion of your ticket sale, if you sell them yourself privately you should be able to neglect the fee or reduce it at least.), hiring staff like lighting techs, front of house, ticket sales etc. Best to choose a place where they do have these people at your service, they do cost money, usually around 20-100 an hour per technician, it all varies. But it is a nightmare to find and then hire private technicians to work for you, i would avoid that.
There is a lot of money to be made, but my experience is from solo peformances. With an orchestra or group you are then splitting money around the place i dont like that. I think i can make more money by myself so i just do solo peformances, they are easier to control and organise as well. Big scale concerts I have recieved 8kAUD, playing as an act in a variety concert I have made up to $300 per piece (5mins or so). But to make money up in the 8k+ you are looking at 800+ seat halls. I make a rough estimate of about 10$ made from every ticket, so 100 seats =1K so on. But i have had expensive tickets for 28$ sell as well, in that case you make about 25$ per ticket sold, but you have to have good reason and a good selling point if you are going to make people spend more than 20 for a ticket.
The ticket pricing is an artform in itself it is very hard to say how much money a concert will make you, you have to consider what other shows are happening near your own, if there are big events people wont want to come to yours because they pay money for other events. Also you dont know how many people will ring up the box office and order tickets. Dont ever rely on that to sell tickets, you will almost always fail. That only works if you have fame on your side, and not all of us are blessed or cursed with it, however you want to see it.
I dont do them all the time mostly for a few reason, one because they are much less intimate, smaller concerts to me are much more enjoyable, but mostly because they are expensive. You are very much out of pocket to start out with. Recently a 820 seat hall cost me around 2k, but that was after negotiation. Without negotiation i would have to pay extra for this and that, the grand piano on stage, tuning etc, and ticket booking fees which is very important to discuss. Usually they should not take more than 3$ Australian out of every ticket sold, otherwise that is just greedy robbery. Usually its around 2$.
There is more to it than just having ur music ready to play. In the end you have to sell enough to break even, then you want to leave with money in pocket. How you plan on doing that has nothing to do with how well you can play a piece. It is about how well you can sell yourself. You have to go to senior citizen centres and play for them, sell cheaper tickets to them. I went to a Yoga Club, with a group of about 100 mostly older people. I played popular relaxation music for them, Claire De Lune, Moonlight sonata etc, i should have got some water running in the background and played with no expression and i could have made a relaxtion CD you see in the 2$ shops

. But in the end, there and then, 30,40, tickets sold. Thats easy money now. Getting up, playing a few peices for free then getting all these people ordering tickets from you. it is a good feeling. So lots of free exposure peformances are important, the more the better. You just have to ring these places, talk to them, tell them you are doing a concert in the area and you want to give them a free taste, if they want tickets then you can give them a big discount. I haven't really got any no's from people when i ask, do you want free music demonstation and a discount on a concert event. It costs them nothing, they are obliged to nothing and you get warm up practice for the big event playing for a smaller public audience, that in itself is worth a great deal.
Go to schools and promote the event. Play at their assembly and offer the school a discounted price on the tickets. Give away a great deal of your tickets, fill the seats, you dont want it empty.
Give free tickets with a nice invitation to improtant people (people in the local coucil for instance, music teachers - other piano teachers, where you can give them a few tickets to bring their favorite students or family with, offer them cheaper tickets if other of their piano students or friends want to come see.) and very essential invite the newspapers, local and major.
Aim to get them to do a story on your peformance. The local papers should be very happy to do so because they are always hungry for a story and if they are even invited to the even it is something special, the bigger papers however may or may not be interested, but there is no loss sending them 2 free tickets and an invitation to your concert.
Go to local radio stations and talk on there, often they have local concert event news or something, they might let you talk a little bit about whats happening. That is scatter gun advertising i know, but i have had people come up to me post concert and said they heard me on the radio that is why they are here. If it gets one person at least thats worth it.
Posters are very important. Spend a day just covering the town or city with it. You have to go to a printing place to get copies done. I usually can get a rate of 300$ for 1000 copies. 1000 is excessive yes, but you can reuse them for future concert projects. I simply made stickers that i could put over the posters that had the info. Extra posters might be good to take to schools or places you are promoting yourself. I took 100 with me to a primary school once and they where all taken in seconds! And then they all ran up to me asking for signature, what a mistake to start signing them! But the point was, they would take those back home and the parents would see it and whoever else. Its the exposure, letting people know its happening.
After all this exhausting work, wait till next year and go do it again. You will find as you keep repeating the same thing every year it gets easier and easier, and the number of people actually calling the bOx office to order tickets increase. your name becomes better nkown, and people anticipate your return (that is if your playing was good and you where entertaing in what you said to them during the concert). Again, if the people dont like you, you have no hope. If they love you and love what you are sharing and peforming, then you are on the right path.
I get a headache just thinking about all this now. i think ill go sleep.